7 Jul 2017

The Importance Of Sustainable Fashion


It’s been a hot minute since I last really wrote something so I think it’s about that time again! This time I’m here to talk about the importance of sustainable clothing and why fast fashion isn’t always the best option.

In all honesty, sustainable fashion isn’t something that really bothered me until I worked at the Vivienne Westwood store in Cardiff. Previously I had worked in fast fashion environments such as Topman and JD Sports but being surrounded by such quality clothing at Viv showed me the importance of quality and craftsmanship. It made me appreciate tailoring, the sourcing of top notch materials and most importantly fair trade. One of my favourite things about working for Vivienne Westwood was their collaboration with the International Trade Centre which formulated the Made In Africa bags. The bags incorporated the infamous Vivienne Westwood squiggle print but also ensured the people from marginalised communities had a steady and fair income while promoting the importance of sustainable business instead of aid dependency. 



Seeing the impact of sustainable fashion has on the environment and the people within the fashion industry has definitely made me more conscious when it comes to my shopping choices. I try to live by the ‘Buy Less Spend More’ mantra which generally means invest in quality and you won’t need to buy twice. This is something I’m particularly strict on when it comes to denim. A brand that comes to mind when talking about quality denim is A.P.C. Hailing from France, the bulk of their denim is selvedge usually sourced in Japan which is renowned for it’s quality. I was luckily enough to be gifted a pair of denim A.P.C overalls from Farfetch and I couldn’t be more happy with them! In true A.P.C style, they are a relaxed fit with a straight leg. I’ve paired them with some sneakers I’ve been lusting over for years: Comme Des Garçons Play high tops. The quality on these sneakers is also to die for with their canvas uppers which sit upon the Converse 70s tooled sole unit. 



My main aim for this post wasn’t to preach and make you feel guilty for buying from fast fashion outlets because spending more isn’t always viable. However, I did want to make a point of highlighting the importance of ethical fashion. When money is tight for me, I regularly hit charity shops and you’d be surprised at the amount of great quality clothing you can find there! Check out my post on The Art Of Charity Shopping for some tips on thrifting and I’d love to see some of your thrift finds. Thanks for reading! 




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1 comment

  1. They needed a low-impact machine for their workout room. I love that I can donate to best charities to give to that NEEDS and will USE my donation. I volunteered for a thrift store in college and there are so many donations that just get stuffed into storage rooms until there is space on the floor to display it. You can choose whether you want to drop-off or have the organization pick-up your donation….best charities to donate to

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