27 Nov 2016

Finding your niche as a blogger

In recent years the blogging world (or Blogosphere) has hit new heights and there are now more people than ever getting involved. I've been blogging since I was roughly about 18, I started off on Tumblr as most people do and only the last couple of years I started to actually 'write.' I started to take blogging a bit more seriously about a year ago, and even in that short space of time I've seen the growth with my own eyes. Since the supply of content has grown, so has the demand. With that being said I've began to wonder: Is it harder to make yourself stand out as a blogger now that the market is more saturated than ever?

Your niche is essentially what your blog is about and the content you can offer your audience. It's normal to have a specific focus or a broad variety of subjects and there's no way you can get it wrong because you're creating content that fits perfectly with you and your personality.

There are so many different sub categories for bloggers which is a great way of beginning to find your niche. For example we have fashion bloggers, travel bloggers, beauty bloggers, bloggers who focus on male grooming as well as lifestyle bloggers, parental bloggers and so many more! To be honest I would place myself somewhere in between the fashion/lifestyle categories with sprinklings of music. I tend to write about stuff that I'm passionate about whilst also trying to share tips and ways that people can help themselves. I set up this blog in the hope that people would take interest in my general life but I also want it to be somewhere that people can find fashion inspiration, places to visit and discover new music. I don't mean to sound like a hipster but I don't believe there are many bloggers who write about my interests i.e hip hop and streetwear so I thought I'd try and capitalise on this and start to focus my energy on things that I think I could write about forever: my passions and interests. I found that writing about things I'm confident in has allowed me to really enjoy blogging has also ensured I don't lose interest in it. I've written for online magazines and websites in the past but since I've started to focus more on my blog I've found that everything comes more naturally which is the most important thing.

After all of that, I'm not saying that it's a hindrance that there's so many other bloggers out there, it's actually a really welcoming community. Pretty much every blogger I've interacted with through Twitter and Instagram has been really friendly and helpful and I've enlisted some of those delightful guys and gals to share some of their wisdom and hopefully give you some sound advice on finding your niche and improving your blog!

Abigail Alice from abigailalicex.com says:

"I think finding a niche has been really hard for me because my interests are so mainstream ie fashion and beauty. But I found that by exaggerating those interests I was able to find a niche. So I'm really interested in TV show/movie fashion and love outfits female characters wear in films like Mean Girls or Scream Queens, Pretty Little Liars etc. and even though at first I thought "Oh I cant dress like that its too 'out there'" I realised that actually is my niche. So I try to recreate that to some extent on my blog by doing a Character of the Month etc and just wearing things that I usually wouldnt and those have turned out to be my most popular posts! Its finding that weird quirk that you love and completely running with it that makes you and your blog unique."

Daniel from vibetwentyfive.com also says:

"I'm very new to this but have already interacted and had conversations with some really talented people, it's definitely a welcoming community. I think it's a saturated market but your personal style and taste is very unique, if only a small portion of people read it and are interested then at least you're still having an impact. Even though we feel it's saturated, it's still a very new thing and I think it's a good thing brands are taking notice and us "normal" people are being recognised as the face of things over your celebs that are usually chosen, I hope this is because we're an honest bunch and give real insight in to products that we're looking at."

After weighing up so many different opinions and hearing other peoples views on the matter, I've come to believe that as long as you stay true to yourself and keep enjoying yourself then there's no way you can be doing this whole blogging thing incorrectly! After all, it's all fun and games isn't it?!

If you have anything to say, don't be afraid to hit me up over on Twitter!